About Us

Joel Finch
Founder of Messer Innovation Group and The Soulace Project

Joel is a licensed clinical mental health counselor with over 20 years of experience serving individuals impacted by trauma, poverty, and systemic injustice. As the founder of Messer Innovation Group, he leads the development of belief-aligned digital wellness tools and equitable mental health systems. Through The Soulace Project, Joel works to expand access to food, shelter, and emotional healing—bridging innovation with community care. His vision is rooted in dignity, inclusion, and sustainable support for those most in need.

Founder of Because He First Loved Us
Board Member, The Soulace Project

Danjuma Alcala is the founder of Because He First Loved Us, a 501(c)(3) nonprofit providing mentorship and support to refugee youth and families in Salt Lake City. A lifelong advocate for equity and healing, he brings rich experience in education, juvenile justice, refugee outreach, and entrepreneurship.

Born in Trinidad and Tobago as the second of ten children, Danjuma’s path from humble beginnings to community leadership has been shaped by faith, resilience, and an unwavering commitment to helping others find hope.

Kylee Tidwell

Social Media & Communications Coordinator, Mind and Soul Shop & Therapy Is Us, Kylee is a communications strategist and mental health advocate dedicated to amplifying healing through digital storytelling. As the Social Media & Communications Coordinator for Mind and Soul Shop and Therapy Is Us, she develops accessible, engaging content that connects diverse audiences to meaningful wellness tools and support.

With a degree in Communication from Utah State University and several years of experience in content strategy and audience engagement, Kylee is passionate about using social media to foster emotional resilience and community connection. Her work bridges the gap between technology and compassion—ensuring that mental health resources reach those who need them most.

 Isiah Kimo Alcala

Manager of Program Development & Marketing, Messer Innovation Group
Board Member, The Soulace Project

Isiah Kimo Alcala is a Caribbean-born strategist and storyteller whose diverse professional journey—from construction to cybersecurity to AI-driven marketing—fuels his passion for innovation with heart. As Manager of Program Development and Marketing for Messer Innovation Group, Isiah leads communication and growth strategy across initiatives like Therapy Is Us and The Soulace Project, blending technical skill with a deeply human-centered approach.

Originally from Trinidad, Isiah brings a global lens and a bold sense of purpose to everything he builds. With certifications in Agile project management, coding, and cybersecurity, he transitioned from trades to tech in pursuit of work rooted in integrity, equity, and impact. His marketing leadership began at Real AI Dynamics, where he rose quickly from intern to department lead.

Now, with Messer Innovation Group, Isiah lends not only his skills but also his heart—donating his time to projects that reflect his personal mission: to bridge the gap between people and the support they deserve. Guided by the mantra “People is people,” he champions inclusive messaging, emotional clarity, and strategies that never lose sight of humanity.

 Randy Moussavi joins the Board of Directors as a Business Consultant and Non-Employee/Citizen Board Member, bringing over three decades of professional experience in consulting, services, and business management.

Randy’s extensive background is centered on building, managing, and growing businesses from inception, encompassing work with both small and large companies. He is a proven expert in guiding organizations through transitional periods and ensuring long-term viability.

Randy’s advisory focus aligns directly with critical governance and operational needs, including:

• Strategy and Planning: Developing strategic road maps and implementing organizational development.
• Financial Management: Expertise in Accounting & Finance, Budgeting, Cash Flow, and ensuring accountability.
• Management & Operations: Leadership development, team building, and managing core operations.
• Risk & Viability: Making sound business decisions that are objective and realistic, alongside proficiency in Business Structure and Disaster Prep & Recovery.

He has specific industry experience in Information Technology, Professional Services, and Education. Randy's perspective, rooted in deep operational knowledge and financial literacy, will be invaluable to the Board in making objective and strategic decisions.
 

James "Jay" Nettles serves as our Marketing and Digital Expert. He is the innovative mind and founder behind ViralMagik, a cutting-edge development company that specializes in transforming visionary concepts into dynamic digital products.

Jay is an integral part of our mission, leading a talented team of developers and designers dedicated to creating seamless, user-friendly digital platforms. His core strength lies in bridging visionary thinking with technical execution, an expertise that has been instrumental in bringing the digital framework for Therapy Is Us to life.

Jay’s commitment to excellence and his talent for translating bold ideas into real-world solutions ensure that our digital initiatives are innovative, user-friendly, and effective, directly supporting our mission to transform mental health care access.

Jacob "Jake" Finch joins the Board of Directors as the Youth Representative & Research Advocacy Liaison, ensuring that the perspectives and needs of the younger demographic served by the Soulace Project are heard and prioritized.

A lifelong advocate for fairness and justice, Jacob is committed to watching out for those in need. This commitment directly informs his career path; he is currently pursuing a career in medical research, driven by the passion to develop solutions that directly help vulnerable populations.

Despite his youth, Jacob's voice is invaluable. He volunteers his time to serve on the board to ensure the organization's mission and programs—especially those related to AI safety and ethics—truly resonate with and serve the next generation. His commitment to research makes him a crucial link between the Board's strategic vision and the practical, life-changing applications of medical and technological advancements.