About Us

Joel Finch
Founder of Messer Innovation Group and The Soulace Project

Joel is a licensed clinical mental health counselor with over 20 years of experience serving individuals impacted by trauma, poverty, and systemic injustice. As the founder of Messer Innovation Group, he leads the development of belief-aligned digital wellness tools and equitable mental health systems. Through The Soulace Project, Joel works to expand access to food, shelter, and emotional healing—bridging innovation with community care. His vision is rooted in dignity, inclusion, and sustainable support for those most in need.

Founder of Because He First Loved Us
Board Member, The Soulace Project

Danjuma Alcala is the founder of Because He First Loved Us, a 501(c)(3) nonprofit providing mentorship and support to refugee youth and families in Salt Lake City. A lifelong advocate for equity and healing, he brings rich experience in education, juvenile justice, refugee outreach, and entrepreneurship.

Born in Trinidad and Tobago as the second of ten children, Danjuma’s path from humble beginnings to community leadership has been shaped by faith, resilience, and an unwavering commitment to helping others find hope.

Kylee Tidwell

Social Media & Communications Coordinator, Mind and Soul Shop & Therapy Is Us, Kylee is a communications strategist and mental health advocate dedicated to amplifying healing through digital storytelling. As the Social Media & Communications Coordinator for Mind and Soul Shop and Therapy Is Us, she develops accessible, engaging content that connects diverse audiences to meaningful wellness tools and support.

With a degree in Communication from Utah State University and several years of experience in content strategy and audience engagement, Kylee is passionate about using social media to foster emotional resilience and community connection. Her work bridges the gap between technology and compassion—ensuring that mental health resources reach those who need them most.

 Isiah Kimo Alcala

Manager of Program Development & Marketing, Messer Innovation Group
Board Member, The Soulace Project

Isiah Kimo Alcala is a Caribbean-born strategist and storyteller whose diverse professional journey—from construction to cybersecurity to AI-driven marketing—fuels his passion for innovation with heart. As Manager of Program Development and Marketing for Messer Innovation Group, Isiah leads communication and growth strategy across initiatives like Therapy Is Us and The Soulace Project, blending technical skill with a deeply human-centered approach.

Originally from Trinidad, Isiah brings a global lens and a bold sense of purpose to everything he builds. With certifications in Agile project management, coding, and cybersecurity, he transitioned from trades to tech in pursuit of work rooted in integrity, equity, and impact. His marketing leadership began at Real AI Dynamics, where he rose quickly from intern to department lead.

Now, with Messer Innovation Group, Isiah lends not only his skills but also his heart—donating his time to projects that reflect his personal mission: to bridge the gap between people and the support they deserve. Guided by the mantra “People is people,” he champions inclusive messaging, emotional clarity, and strategies that never lose sight of humanity.

This role will oversee adherence to ethical standards, organizational policies, and regulatory compliance. Appointment forthcoming.
 

This position will oversee financial planning, reporting, and fiscal accountability for The Soulace Project. Appointment pending. 

Food insecurity is a pressing issue that affects countless families. At Soulace Project, we believe that no one should go hungry. By supporting our food programs, you can help provide meals to those in need and ensure that everyone has access to nutritious food. Your contributions will make a significant difference in the lives of many.

Everyone deserves a safe place to call home. Soulace Project works tirelessly to provide shelter and support for the homeless community. With your help, we can offer a warm bed, essential resources, and a pathway to permanent housing. Join us in making a lasting impact on the lives of individuals experiencing homelessness.